Since it’s debut two years ago, the Flex hasn’t quite lived up to Ford‘s expectations, at least from a sales standpoint. However, one thing that has been significant is the number of Flex buyers that opt for the high-zoot Limited model (around 40 percent). Well Ford has decided to go one better and offer this, the Flex Titanium. As the name suggests this is a fully tricked out bread van with SEMA overtones. Not surprisingly, it’s based on the Limited, but adds a unique, black chrome finished grille and rear panel treatment, along with ‘blackened’ belt line moldings, fog lamp bezels and side mirror housing caps. The Flex Titanium rolls on 20-inch polished aluminum wheels.
The charcoal/black theme is carried over inside, with special upholstery trim, including Alcantara on the seats, circle check patterns on the door panels and dash, plus a painted alloy finish for the center stack console. Added feature options on the Flex Titanium include High Definition Radio and one-touch folding third row seats. Despite the somewhat pimped up Vegas style, the Flex Titanium was inspired by Ford offerings in usually conservative Europe. The S-MAX Titanium people carrier has been a surprising hit with audiences across the pond, so Ford is betting that North Americans, with our generally more ‘vulgar’ tastes will buy into the whole thing. And in case you’re wondering, the 2011 Focus will be getting the Platinum treatment too, when it arrives on these shores. Here comes the $40,000 compact.
GALLERY: Ford Flex Titanium Edition
Official release after the jump:
FORD FLEX ADDS A STYLISH NEW TITANIUM MODEL TO LINEUP
– Ford Flex adds a new top-end model to the lineup, the Flex Titanium – Flex Titanium delivers additional style and attitude to the Flex range and reflects the target customer’s love for personalization – Flex Titanium delivers content for customers looking for an even more luxurious ride, and reflects customer feedback on features that really matter
DEARBORN, Mich., May 20, 2010 – The Ford Flex has been turning heads for almost two years now. And in that time, one thing has remained constant – the customer’s love for the style and personality the Flex brings to the driveway. With that in mind, Ford announces the latest addition to the Flex lineup, Flex Titanium – a highly contented vehicle with individual style that will stand out in the world of more traditional crossovers and sport utility vehicles.
The new Flex Titanium features many new styling cues that will appeal to customers looking for a more personalized Flex experience. As Flex Marketing Manager Kate Pearce explains:
“As we look at the reasons people have been buying Flex, there are some very consistent themes running through the research and the main one is style. Flex customers are attracted to the vehicle as one that reflects their personality and allows them to stand out from the crowd. With the Flex Titanium, we are responding to our customers with a vehicle that reflects the unique positioning of Flex in the marketplace.”
Flex Titanium is based off the Limited series but with significant exterior and interior detailing as well as new features. Titanium will feature four exterior color choices: Red Candy, White Platinum, Tuxedo Black and Ingot Silver. All are mated to a new Tuxedo Black two-tone roof as well as blackout treatment for headlamps and taillamps. The unique black chrome finish grille with “Flex” badging on the leading edge of the hood is a cue that comes directly from some of the SEMA Flex models shown at the 2008 and 2009 Specialty Equipment Market Association shows in Las Vegas.
Continuing the theme, the beltline moldings, fog lamp bezels and side-view mirror skull caps are blackened while the liftgate appliqué is now black chrome. To finish off the exterior look, the 20-inch 10-spoke wheels are polished aluminum.
Inside, Flex Titanium continues to impress, with charcoal black leather-trimmed seats with gray Alcantara suede inserts, circle check appliqués on instrument panel and doors, painted alloy metallic finish on center stack and door panels, a perforated leather steering wheel and illuminated scuff plates.
Along with the visual changes, there are a number of feature add-ons, including HD Radio® and one-touch PowerFold® and tumble third row options.
These additional features are a reflection of the early sales mix success Flex has had, with nearly 40 percent of all sales coming with the Limited series and many additional features such as the Vista roof and refrigerator being specified in as many as 60 percent of all eligible vehicles.
The new Ford Flex is the first nameplate to feature the Titanium series in North America. This nameplate strategy has been very successful in Europe, where most vehicle lines feature Titanium as the top-of-the-range model. For example, the seven-seat S-MAX Titanium makes up around 70 percent of the product mix, while the popular Mondeo sells around 55 percent Titanium. The next-generation Ford Focus will also feature Titanium branding in all markets including North America when it arrives in dealer showrooms in early 2011.