Nissan Titan Sales Rebound in 2010

Nissan Titan Sales Rebound in 2010

It’s been around what seems like forever, but the venerable Nissan Titan is proving that there’s still some life left in it yet. After plans to offer a badge engineered version of the Ram were canceled last year, the original 2003-vintage truck has been soldiering on. Production of the Canton, Mississippi built full-size truck bottomed out last year, but so far, in 2010, sales have been on a rebound. Through the end of last week, Nissan has built 10,886 Titans for the model year, versus 1,256 over the same period in 2009, when overall Titan sales totals stood at a dismal 19,042 units in a generally bad year for the automotive industry.

According to John Schilling, a spokesman for Nissan North America Inc., “the general overall improving economy seems to be driving sales, which are trending higher. We’re seeing more demand for Titan.” No doubt helping are a number of incentives, including zero percent financing for 60 months and $5000 cash back on selected Titan models.



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