It’s been around what seems like forever, but the venerable Nissan Titan is proving that there’s still some life left in it yet. After plans to offer a badge engineered version of the Ram were canceled last year, the original 2003-vintage truck has been soldiering on. Production of the Canton, Mississippi built full-size truck bottomed out last year, but so far, in 2010, sales have been on a rebound. Through the end of last week, Nissan has built 10,886 Titans for the model year, versus 1,256 over the same period in 2009, when overall Titan sales totals stood at a dismal 19,042 units in a generally bad year for the automotive industry.
According to John Schilling, a spokesman for Nissan North America Inc., “the general overall improving economy seems to be driving sales, which are trending higher. We’re seeing more demand for Titan.” No doubt helping are a number of incentives, including zero percent financing for 60 months and $5000 cash back on selected Titan models.