Pontiac owners are abandoning the brand when it comes time to purchase their next vehicle, according to a report in Automotive News.
Pontiac’s moderately priced sedans like the G6, Grand Prix and G8 were affordable transportation for many consumers. With those products gone, all that GMC-Buick dealers (who formerly carried Pontiac products) can offer are more expensive fare like the Buick Lacrosse, which starts at $26,000.
Pontiac customers who do stick with GM tend to gravitate towards Chevrolet, which offers larger, moderately priced sedans that are a familiar transition for Pontiac owners. GM has offered a $1,000 rebate to Pontiac owners as well as four free oil changes as an incentive to stay with the company. GM spokesperson Tom Henderson said that “the loyalty rates of Pontiac owners are in line with our expectations,” but declined to give any data.
[Source: Automotive News]











I purchased a new 2009 G8 GT before Obama took over GM and killed Pontiac. 2 years prior my wife purchased a new Saturn Aura, Saturn is now also dead. I won’t bother to waste my money on ANY new GM vehicles ever again as WHO knows if they’ll be around even 6 months after you buy the dang things! What good is a car company if they can’t figure out how to stay in business? And I’ve been a life long GM man, but now….well the new Mustangs look nice don’t they?
May 5th, 2010 at 12:19 am