The phrase “there’s a sucker born every minute” has never been more apt in the case of BMW’s Frozen Gray edition of the M3 coupe, which costs nearly $20,000 more than a standard M3 and comes with a unique paint job and interior combination, a dual clutch gearbox, some high performance driving lessons at BMW’s driving school, and a few other options that still don’t justify the price tag.
In a press release, Larry Koch of BMW North America said “I’m personally thrilled to see that our customers are as excited about it as we are. We filled the thirty reservation slots within twelve minutes and took the names of at least fifty alternates in the first hour. The 2011 Frozen Gray M3 Coupe will be one of the most unique BMW vehicles ever imported to the US.”
Unique, yes, but also guaranteed to raise heckles from car fans who know that the poor sap driving it got fleeced for $20,000, when he could have done a vinyl wrap and pocketed the difference.