In the automotive schoolyard, the Acura ZDX would be the kid who invites everyone to their birthday party, only to have nobody show up. The much maligned crossover was the only vehicle to actually lose Facebook fans, according to data supplied by Chris Baccus, a marketing professional who operates The Auto Marketing Blog.
From a high of 8,776 fans in April, the ZDX was down to 8,597 as of June 30th. For comparison, the lowly Toyota Yaris has 15,476 fans the yet-to-be-released BMW X1 has 9,306 fans while the Ford Mustang leads the pack with over 515,000 fans. The biggest loser remains the Lexus IS-C, with a lowly 159 fans.
[Data Supplied By Chris Baccus Of The Auto Marketing Blog]