Home / Auto News / News article: BMW Experience Documents the Perks of Being a Valued BMW Customer - AutoGuide.com News
 |  Jun 26 2010, 12:53 PM

Ever wondered what it’s like to be a real VIP in the eyes of your dealership? Maybe your dealership just offers a free cup of coffee or perhaps they’ve got a luxury lounge with big screen TVs, snacks, massaging chairs and a nice espresso machine. That, however, is nothing compared to the treatment you’ll receive if your a preferred customer at Endras BMW (formerly BMW Durham).

The Canadian dealership invited a group of 12 customers and staff on what it calls “the trip of a lifetime.” And we have to agree. The group flew to Germany to visit BMW’s headquarters in Munich and get an introduction to the new X5 M and X6 M. But it wasn’t just about looking at the high-priced and high-performance machinery. In true BMW fashion the group set out to drive a bevy of M cars through the German countryside and on the racetrack. Then they were treated to an even more ultimate driving experience – piloting BMW Formula race cars on the Nürburgring.

To see what VIP-status brings with it, check out the video entitled “Endras BMW Goes Home” after the jump:

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