Home / Auto News / News article: Corvette Giveaway to Tigers Pitcher Armando Galarraga Generates $9 Million in Publicity - AutoGuide.com News
 |  Jun 10 2010, 8:47 AM


We’re sure you’ll recall the story last week about how Detroit Tigers pitcher Armando Galarraga was robbed of his perfect streak by a botched umpire’s call. You may also recall our story that General Motors subsequently gave Galarraga a $60,000 Chevrolet Corvette Grand Sport Convertible.

That little news item garnered almost as much attention as the original story, and according to Joyce Julius & Associates Inc., a company that monitors sponsorship in the media, that $60,000 Corvette garnered GM $9 million in publicity. Joyce Julius estimates that the Corvette giveaway accounted for $1 million in exposure on 700 TV shows, and roughly $8 million in 150,000 online publications.

This is clearly an important lesson for those in marketing, not only in terms of the publicity generated, but where it was generated.

[Source: Automotive News via MotorTrend]

  • Richard H. Koblin

    I have a 2010 Grand Sport Corvette with 2000 miles on it residing on a dealer rack for a month because it needs a new transmission and the part can not be found. GM gives this pitcher a new Corvette within 3 days of his loss. Since I paid for my Corvette, am I missing something here?