Maserati is strutting its stuff on the catwalk with its new line of yachting and golf apparel, casual footwear, leather bags and accessory creations. They introduced their retail swag at the Pitti Uomo fashion show at the Fortezza da Basso in Florence, a dynamic event that focuses on the men’s fashion scene.
Created with fashion houses Vuarnet, Suprem and Pellemoda, Maserati’s all-new merchandise collection falls right into the lifestyle that goes hand-in-hand with their luxury vehicles. In fact, the guest of honor in the Pitti Uomo booth is the Maserati GranCabrio, the first Maserati four-seater convertible. Designed by Pininfarina, the GranCabrio embodies sophistication, elegance and classic style that complement the clothing and accessory line perfectly.
A fitting venue for this Maserati launch, Pitti Uomo is consistently chosen by top companies to present their collections and special projects. This year, Pitti Uomo is dedicated to the theme of Design Watching, from craftsmanship to contemporaneity, under the sign of identity and innovation of the greatest names in men’s fashion. A show that boasts historical roots and modernity, Italian spirit and international appeal, Pitti Uomo also encompasses all the values perfectly expressed by Maserati which can now be worn as well as driven.
[Source: Top Speed]