Mazda Ditches “Nagare” Styling, People With Good Taste Rejoice

Mazda Ditches “Nagare” Styling, People With Good Taste Rejoice

Mazda‘s swoopy, sometimes controversial “Nagare” styling has been jettisoned after a few short years as the pre-eminent design language for the Hiroshima, Japan-based car company.

Nagare, with its flowing lines and inelegant front-end treatments, managed to find a home on the next-generation Mazda5, the current Mazda3 and the facelifted Mazda MX-5. The Nagare styling was often controversial, and according to a report in AutoExpress, company management was underwhelmed with the results, and according to Peter Birtwhistle, head of design for Mazda Europe, the company is hoping to be “more like a Japanese Alfa Romeo, producing cars which are great to drive, but crucially that also have the right premium feel, particularly inside.”

With a Mazda5 and a first-generation Miata among the Autoguide staff vehicles, we can’t say we’re too upset about the lack of Nagare cues in future Mazdas, as long as their engineering department doesn’t get turfed along with the stylists.

[Source: Auto Express]

  • guy siva

    The smiley face was too radical anyway. I am happy(smiling?) that they are dropping it for something more appropriate and conventional.

  • Fred Messerly

    I would be glad to see the grin gone! My 08 Miata has just about as much smile as I can stand. I smile when I drive it!

  • Mark R. Simmons

    The older versions look much better than the smiley face models. That smiley face can’t go away soon enough for me.

  • Roy G. Biv

    Wow. Now I can relax. I’ve been buying 626s and 6s since 1985 and I was worried the next 6 would be smiling…

  • avlisk

    I miss the Mazda’s old, “ET” logo. And then came the “smiley face”. That was 2 bad design choices. Bad synchros in my pickup was strike 3. However, I liked most of Mazdas enough that I’ll give a non-smiley faced, automatic a try next time.

  • Danny

    I’m Glad the Smiley Face Mazdas are going away! I hope they take it off of the Mazda2 also! YUK! That has to hurt sales having cars that look like Halloween Pumpkins! Orange Mazda3, ewwwwww. Orange Miata Ewwww!

  • Viper4ever05

    well i guess i’ll hold off on buying a new car until i see what these new mazdas will look like