Home / Auto News / News article: MINI Re-Challenges Porsche to Road Atlanta Race: Puts Justin Bieber Tickets on the Line - AutoGuide.com News
 |  Jun 14 2010, 4:14 PM

Exploiting social media for all it’s worth, MINI isn’t about to let up on its David vs Golliath challenge. As we’re sure you recall, MINI recently challenged Porsche to a race at Road Atlanta. Porsche subsequently declined, trading MINI’s fun jabs for biting disdain of the fun British brand. (Funny, we always thought German’s were known for there sense of humor).

Now MINI USA boss Jim McDowell is back, using Facebook and YouTube to once again coax Porsche to a race, offering better prizes than before to the winner – including a pair of Justin Bieber tickets.

We’re all but certain Porsche will once again decline, but it doesn’t really matter. Either way, MINI is coming out of this on top, with tons of publicity and lots of laughs. And even if Porsche accepted and MINI lost, it would still be a positive for MINI, just that Porsche would even acknowledge that MINI is a competitor.

It’s for that exact reason that we can’t ever seen Porsche accepting. In fact, we can already predict the response will have something to do with Porsche’s recent class win at Le Mans.

See the video after the jump:

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  • Chad

    When Porsche refuses, MINI should do the proper thing…go out and buy a Porsche, hire a driver for the day, and run their own race. I recommend The Stig as the driver.