Report: Internal Strife Delays Audi, Porsche, VW Sports Cars

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Report: Internal Strife Delays Audi, Porsche, VW Sports Cars

In a case of large-scale office politics gone awry, Volkswagen‘s Bluesport concept (pictured above) along with proposed models from Audi and Porsche, have been placed on indefinite hold after internal fighting, and a focus on volume passenger cars led to the projects being stalled.

Porsche and Audi are resistant to the idea of a new small sports car, for fear that it would undermine their current products by introducing a smaller, lighter and cheaper sports car. Porsche also harbors some long simmering resentment over losing development of the Cayenne and an unreleased small SUV to Audi, and does not want to take on a third product that was not developed in house.

The brand with the most to gain from this is Volkswagen. With a relatively low-key product line, Volkswagen could benefit from this sort of halo product that is also affordable, with a 1.4L twincharged four-cylinder from the Polo GTI helping to keep costs down. The Audi and Porsche variants would use a turbocharged 5-cylinder and a flat-four engine respectively, keeping in line with their respective brands.

[Source: Automobile Magazine]

  • Chad

    VW is too big for its own good.

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