Yokohoma Pumps Up Tire Safety Week With 6-Part Video Series

Yokohoma Pumps Up Tire Safety Week With 6-Part Video Series

To help promote Tire Safety Week (which is on right now), Yokohama Tire Corporation has released a series of short educational videos on its website and YouTube. To start things off with a bang, the first video features off-road racing champion and TV commentator Cameron Steele discussing the importance of properly inflated tires.

“Consumer awareness and education regarding tires is vital,” said Fred Koplin, Yokohama Tire director, marketing communications, “so we designed these short, entertaining videos to help consumers understand just how important tires are, especially since tires are the only part of a vehicle to touch the road.”

The videos in this series will run about two to three minutes in length and deal with a variety of tire safety issues. Just a few of the topics covered include: how to check air pressure, read a sidewall, ways to achieve better fuel efficiency, understanding braking distances and choosing the correct tire for a vehicle. Hosting these episodes will be Steele and his wife Heidi (who also happens to be an off-road racing champion), plus key Yokohama employees.

Watch the first video starring Steele after the jump.

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