In an effort to drum up interest in its first completely new model in years, Land Rover is dispatching 10 Range Rover Evoque models to major cities in key markets. Included on the list are London, New York, Sao Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow.
But this is more than just a bit of clever marketing, all 10 cars are actually prototype models and so Land Rover will use them (along with hundreds of others) to complete final testing on its new model, with 17,000 tests being performed on all aspects of the car.
“The development stage is crucial in the year leading up to launching the car,” said Murray Dietsch, director of Land Rover. “No stone is left unturned; we have a team of experienced and skilled engineers who will work to a tight schedule to ensure we have a top quality vehicle to offer our customers.”
Land Rover promises that the Evoque will be the lightest and most efficient Range Rover to date. It is set to launch in 2011 as a 2012 model year vehicle.
GALLERY: Range Rover Evoque Wraps
Official release after the jump:
ALL-NEW RANGE ROVER EVOQUE PROTOTYPES GO UNDERCOVER
– All-new Range Rover Evoque enters final-phase testing.
– Global test programme will cover millions of miles in extreme endurance conditions.
– It’s no secret: funky ‘camouflage’ wraps designed to introduce the new Range Rover Evoque to the world.
– Over 17,000 individual tests to be completed on all components and systems.
The all-new Range Rover Evoque has entered its final phase of testing, with hundreds of prototype models dispatched around the globe for trial in the toughest climates and conditions.
Land Rover is making no secret of the operation – its design team has fitted ten prototypes with funky camouflage wraps, to introduce the new car in ten key cities worldwide.
Ordinarily prototypes are disguised for discretion, but these ten are intended to be seen. The funky camouflage imagery is actually a GPS mapping trail of ten key cities for Evoque, with each vehicle saying ‘Hello’ to its city. It signals the eagerly awaited global launch of the new Evoque.
These unmissable vehicles represent London, New York, Sao Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow and will all be spotted testing around the globe. They are just a small proportion of the hundreds of pre-production cars that will be rigorously evaluated over millions of miles to ensure the new Range Rover Evoque surpasses the highest standards of quality and reliability when it goes on sale in summer 2011.
Teams of engineers will travel to 20 countries to pit the Range Rover Evoque against the most extreme conditions on earth, ranging from the Arctic to the desert, from German Autobahns to Tokyo city traffic. Alongside the engineers, Land Rover is working with 120 unique component suppliers and carrying out in excess of 17,000 individual tests to examine every separate part and system.
Like all Range Rovers, the new Evoque will have been proven against all the elements when it goes on sale next summer.
“The development stage is crucial in the year leading up to launching the car,” said Murray Dietsch, director of Land Rover programmes. “No stone is left unturned; we have a team of experienced and skilled engineers who will work to a tight schedule to ensure we have a top quality vehicle to offer our customers.”
The new Range Rover Evoque is the smallest, lightest and most fuel-efficient model the company has ever offered, and will be sold in 160 markets around the world.