Corvette Now Offering Build Your Own Engine Option for Z06, ZR1 Customers

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Corvette Now Offering Build Your Own Engine Option for Z06, ZR1 Customers

In what it calls, “the world’s most hands-on supercar program,” Chevrolet will now let buyers of Z06 and ZR1 models opt to build their own Corvette engine. Priced at a rather significant $5,800 it’s not an unreasonable price, considering a team of skilled technicians watch over the entire process.

Once the Engine Build Experience option is chosen, the details are arranged by a special concierge. While buyers are still responsible for their transportation to and from the General Motors Performance Build Center (PBC) in Wixom, Mich. as well as their own lodging, Chevy will assist in the process and will also help arrange other activities during the build process.

And because the LS7 and LS9 engines built at the PBC are all personally signed by the individual who assembled them, the owner of the car will proudly be able to show off the special engine nameplate bearing his or her name. Now that’s what we call personalization.

Better yet, all Engine Build Experience motors are covered by Chevrolet’s five year / 100,000-mile transferable powertrain warranty.

The new Engine Build Experience option is just the latest program that Chevy offers to Corvette owners, with other ownership benefits including a tour of the Corvette plant in Bowling Green, delivery of their car at the Corvette Museum and a complimentary class (for ZR1 buyers) at either the on Fellows’ Corvette Performance Driving School just outside Las Vegas or the Bob Bondurant’s Corvette Driving School in Arizona

“Simply put, no other sports car manufacturer can match the level of personal customer involvement that Corvette offers,” Campbell said. “The Corvette Engine Build Experience takes this personal involvement to an unprecedented level.”

Yes, membership has its privileges.

Official release and a video explaining the process after the jump:

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Build Your Own Engine Option Offered to Corvette Enthusiasts

Exclusive Program Lets Customers Help Create Their Own Corvette

DETROIT – For enthusiasts who want to be personally involved in creating their Corvette, Chevrolet’s new Corvette Engine Build Experience allows them to literally build the engine for their new car.

In what is believed to be the world’s most hands-on super car program, customers who order a 2011 Corvette Z06 or ZR1 can choose an option to help assemble their cars’ LS7 or LS9 engines at General Motors’ Performance Build Center (PBC) in Wixom, Mich.

“Corvette owners are some of the most passionate – and most involved – enthusiasts in the industry,” said Jim Campbell, U.S. vice president, Chevrolet marketing. “The Corvette Engine Build Experience offers customers an unprecedented opportunity to participate, hands on, in creating the car.

In addition to building their own engines, Corvette buyers can attend driving school in Arizona or Nevada, take delivery of their vehicles at the National Corvette Museum or watch their vehicles being built at the Corvette assembly plant in Bowling Green, Ky.

“In a way, this is a dream program for a Corvette customer. I would have jumped at the chance to build the 427 in my ’67 ’Vette, and that didn’t have half of what goes into one of these modern precision engines,” said Tom Stephens, GM vice chairman, Global Product Operations. “Today’s LS7 and LS9 Corvette engines are pinnacle achievements in engineering, and to personally involve our customers in their final creation shows the depth of Chevrolet’s commitment to make lasting connections with the customer.”

The Engine Build Experience is an option with a suggested retail price of $5,800. When a customer selects the PBC option for a 2011 Corvette Z06 or ZR1 and the dealer submits the order to Chevrolet, a special concierge contacts the customer to verify participation and help coordinate arrangements. While travel arrangements to and from Metro Detroit are the customer’s responsibility, the Chevrolet concierge helps schedule the engine build; coordinates the customer’s activities at the Performance Build Center; assists with booking local lodging and meals, and arranges local transportation.

At the PBC, the customer doesn’t merely view the engine’s assembly; he or she builds it under the supervision of and support from skilled technicians. When the engine is assembled, a personalized nameplate is added to the engine next to the builder’s name. It is then sent to the Corvette assembly plant for installation in the customer’s car.

The Corvette Engine Build Experience is possible because of the hand-assembly processes used at the 100,000-square-foot PBC. Technicians hand-build the Corvette Z06’s LS7 7.0L engine, the Corvette ZR1’s 6.2L supercharged LS9 engine and a variation of the Corvette Grand Sport’s LS3 6.2L engine. The PBC incorporates the best practices of low-volume niche manufacturers and the established quality and manufacturing standards at GM to ensure the highest-quality specialized engines.

Like all engines assembled at the PBC, Engine Build Experience engines are covered by Chevrolet’s five year / 100,000-mile transferable powertrain warranty.

The Engine Build experience is the latest program Chevrolet offers for Corvette owners. Other programs include:

  • Corvette plant tour, where customers can follow their vehicle down the Bowling Green assembly line
  • Corvette Museum delivery, where customers take delivery of their new Corvette at the National Corvette Museum in Bowling Green
  • Corvette ZR1 Driving School, which offers complimentary attendance at either Bob Bondurant’s Corvette Driving School in Arizona, or Ron Fellows’ Corvette Performance Driving School near Las Vegas.

“Simply put, no other sports car manufacturer can match the level of personal customer involvement that Corvette offers,” Campbell said. “The Corvette Engine Build Experience takes this personal involvement to an unprecedented level.”

For more information, see facebook.com/corvette.

  • Pablo Martinez

    Only Corvette can do that. It is after all is said and done… the “REAL McCOY” DO I NEED SAY MORE?