A Fiat dealer along Paris’ famed Champs-Elysees will play host to the first side-by-side Jeep and Fiat dealer as the brands seek to integrate themselves in anticipation for anticipation for Chrysler’s European rollout.
The Motor Village megastore as the dealership is known, also displays vehicles from Abarth, Alfa Romeo, Lancia and Maserati. Several other automakers have flagship showrooms on the famous street, where an estimated 180 million visitors pass by each year. Auto makers also enjoy the proximity to such luxury brands as Louis Vuitton and Cartier.
[Source: Automotive News]