Home / Auto News / News article: Kia's "Who's Next" YouTube Contest Could Land You $10,000 - AutoGuide.com News
 |  Jul 29 2010, 11:38 AM


Have you got talent or do you think you’ve got talent? Kia Motors America is looking for you to be the next big Internet star with their $10,000 Who’s Next? contest on YouTube.

An online video contest based around the Kia Soul, “Who’s Next” invites contestants to post their videos themed around the Soul on YouTube for a chance to win $10,000. Fan judging begins August 20, and runs through the end of September. Videos will be judged by YouTube celebrities SMOSH, ShayCarl and Lisa Nova, whose combined channels have more than 640 million video views and 2.62 million subscribers. You can watch the videos on the Kia Soul video channel on YouTube.

Out of all the entries submitted, only the top eight selected by the judges will be entered into a three-round voting process (two of these finalists will be picked by viewers). Once selected, the finalists will head to Los Angeles for the big $10,000 announcement.

Michael Sprague, Kia’s vice president of marketing and communications, said of the YouTube-based contest: “Social media is an important part of the marketing strategy for Soul, and engaging passionate enthusiasts in this space creates additional opportunities to build buzz through a new, interactive experience.”

[Source: Inside Line]