Mercedes Passes Audi to Take Second Place in Luxury Sales Race

Mercedes Passes Audi to Take Second Place in Luxury Sales Race

With record sales last month, Mercedes was able to push past rival Audi to claim the second spot in the race to become the world’s largest luxury automaker. With first-half results now in, Mercedes sales total 556,700 units so far this year, just 1,750 units ahead of now third-place Audi. BMW remains in the top spot with 585,755 units sold after a 14.1 percent jump in sales for the first half of 2010.

Audi seemed to have the second place spot locked down, surpassing Mercedes for the first five months of the year, but strong June sales for the new E-Class and flagship S-Class allowed Mercedes to pull past.

“We are also in an excellent position to do well in the months ahead and plan to continue Mercedes-Benz’s success with a significant increase in the third quarter,” said Mercedes sales and marketing boss Joachim Schmidt.

Despite slipping, Audi is still set to sell a record number of cars in 2010, with a 19.1 percent increase in sales for 2010 and forecasted results predicted to surpass the 2008 total of 1,003,469.

[Source: Automotive News]