The taste of irony must be bitter for Ford Motor Co, as its dying Mercury division outsold Lincoln, Ford’s luxury division, in the month of June.
Mercury sales were up 26.2% compared to June, 2009, while Lincoln sales dropped 11% in that same time period. Leading the charge was the Mariner SUV, which reported a 37.5% percent increase in sales. However, the data did not cite whether fleet sales were included, as Mercury is tremendously popular among big fleet buyers like rental car agencies.
Ford canned the Mercury brand to focus its attention on its Lincoln brand, which is taking dead aim at Cadillac. Lincoln is expected to receive on onslaught of new product, starting with the redesigned MKX crossover this summer.