Home / Auto News / News article: New Jaguar XJ Off to Strong Sales Start in the UK, Handily Beating German Competition - AutoGuide.com News
 |  Jul 08 2010, 9:16 AM


From the moment we first set our eyes on the new Jaguar XJ it was obvious that the progressive new design was a shot across the bow of its German competitors and was aimed at attracting new and youthful customers in a bid to expand Jaguar’s reach in the marketplace. Jaguar even said as much, with execs commenting that they expect sales of the new XJ would rise by as much as 50 percent. All appears to be “coming up Jaguar” as in the XJ set impressive sales numbers during its first month on sale in the U.K.

In June Jag moved 295 XJ luxury sedans, which is 38 percent higher than the number of S-Classes Mercedes sold, and 70 percent higher than the number of 7 Series BMW sold.

There’s no word on the model breakdown, but in case you aren’t familiar with the new cat’s engines, standard XJ models get Jag’s new 5.0-liter direct-injection V8 engine, with 385-hp and 380 ft-lbs of torque, while Supercharged versions jump to 470-hp and 424 ft-lbs of torque. The top-level XJ Supersport makes 510hp and 461 ft-lbs of torque from a more potent supercharged 5.0-liter V8, helping it to hit 60 mph in 4.7 seconds. In the U.S., pricing starts at $72,500 with the high-powered XJL (long wheelbase) Supersport listing at a substantial $115,000.

[Source: Carsuk]