Saab Gets Back On Its Feet, Announces “Loyalty Bonus” For Saab Owners

Saab Gets Back On Its Feet, Announces “Loyalty Bonus” For Saab Owners

Saab is hoping to entice English Professors loyal fans of the brand and Saab owners to return to the fold by providing them with an unspecified “loyalty bonus” for Saab owners who purchase an all-new 9-5.

Saab didn’t announce terms of the loyalty bonus, but the Swedish assembly plant is already cranking out 250 cars per day in an effort to ship the new vehicles rapidly. 9-5’s are expected to hit North American shores in a matter of weeks. Consumer financing for the new cars has also been secured through Ally Financial, formerly known as GMAC.

[Source: Edmunds]

  • Jason

    How about a: “Hey look at us we are still alive” rebate to get any customers in the door? For a company that sold 217 cars in June (US), a loyalty bonus won’t go to far. At least give a substantial conquest offer to steal Volvo owners if nothing else.

    Oh and while Acura, Infiniti are getting in their 2011s, Saab is justing starting to sell their 2010 9-3s. Might be a good idea to initiate some major deals on these.

  • Trpy

    Pipe down Jason. I’m just thrilled Saab was saved and no, I’m not a liberal arts professor. To date, my favorite car for the money was my 900 se hatch-back (coupe), five speed. I can’t wait for Saab to bring back the coupes with serious horsepower.

  • Roberta Pridmore

    I have a Saab 900 S 1991 – LOVE IT, LOVE IT!!! The BEST little car on the highways! It still goes like a bomb in the fast lane. They weren’t kidding when they said “SAAB…find your OWN road!” Comfortable seats, great speed, classic lines and so much fun to drive!!! It has been a pleasure and privilege to own and care for this car over the years…

    I strongly suggest a return to the eye appeal Saab body complete with the perky spoiler and skocum lines!!! The more recent Saabs are far too generic and have lost the Saab soul! I would encourage the designers to re-instate the excellence of European design!!!