Despite previously denying reports that an electric car based off their small A1 platform would be produced, Audi CEO Rupert Stadler confirmed that Audi would produce a small electric city car, without confirming any design or technical details.
“Almost certainly, yes, we will have a small electric car. It is being investigated,” Stadler told Britain’s What Car? The first electric vehicle from Audi is slated to be a variation of Audi’s e-tron electric supercar. The e-tron is set to bow in 2012 as a limited production, high-priced halo car.
Stadler told reporters that an electric city car will only be feasible in “three to five years” when the market for such a product matures. “What we then need are customers willing to pay a premium these vehicles demand,” said Stadler, referring to the high premiums caused by the cost of engineering an electric vehicle.