BMW, Audi First Automakers With Over 1 Million Facebook Fans
German rivals BMW and Audi are the first to break the 1 million mark when it comes to how many fans they have on Facebook, with all other automakers lagging significantly behind. The news comes after the latest tally of July numbers and a significant push by both BMW and Audi to promote their respective Facebook pages. In total BMW has almost 1.4 million fans, while Audi has just surpassed the 1 million mark. July represented big jumps for BMW and Audi, with 49 and 44 percent increases in Facebook fans respectively.
In third spot sits Porsche with 674, 278 members, up just 5 percent from the previous month.
Niche market brands also saw some impressive growth in July with Scion, Smart and Mitsubishi all posting gains of 40 percent or more, although total numbers for each brand remain quite small.
It’s also important to note that Toyota managed a substantial gain, with Facebook fans climbing 38 percent in July in response to a marketing effort with television ads that encouraged owners to tell their Toyota story on the company’s Facebook page.
The only brand to see a decrease in fans in the month of July was Infiniti, with the folks at TheAutoMarketingBlog suggesting the reason for the drop might be the cross-promotion of Infiiniti’s Cirque du Soleil partnership, which visitors may see as either confusing or regard as spam.
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[Source: TheAutoMarketingBlog]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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