In response to rumors that Honda‘s Canadian division would axe the low-selling Insight and Civic Hybrid, Honda Canada has issued a statement confirming plans to continue sales of the two models… for now.
We contacted Honda Canada and received a message from PR boss Richard Jacobs confirming the models for the future, but the “official statement” also included an important qualifying statement.
Calling the rumor just what it is, Jacobs says there is currently a six month supply of both models. “Honda Canada is planning to offer both Insight and Civic Hybrid as 2011 model-year units, and we have no plans to discontinue either model.”
That sounds quite certain, however, also included in Honda Canada’s official position is the statement that, “Honda Canada will listen to the voice of our customers and
will bring the products they want. If there is market demand for Insight
and Civic Hybrid, we will bring the appropriate supply.”
That’s less reassuring, as demand is obviously the key issue here with sales of just 748 Insight models and 643 Civic Hybrids so far this year indicating that Canadian’s are not interested in either model.