With sales of its models slumping so far this year Lamborghini is reconsidering expanding its range of models, which could mean the Estoque concept is back on the drawing board. While no green light has yet been given to the project, Lambo CEO Stephan Winkelmann recently commented in an interview with Bloomberg that, “A third model would fit Lamborghini very well,” and that in an effort to expand the Italian automaker’s lineup, “A four-door car would be a very feasible approach.”
Seemingly a segment that’s too niche, four-door sports cars are becoming increasingly popular with the Maserati Quattroporte, Aston Martin Rapide and the successful Porsche Panamera – which has already sold 25,000 units.
Winkelmann commented that in order to make a third model feasible it would need to be a higher volume model with a “real leap” in sales. Based on numbers from Porsche, a four-door Lambo would seem like a definite cash cow, possibly doubling the automaker’s overall sales.
So far this year, Lamborghini has managed to move 674 units, down 18 percent from the year before. Interestingly, the brand is increasing sales in growth-markets like China where it saw dramatic growth. That just so happens to be a market where large luxury sedans (like a 4-door Lamborghini) sell well.
Plans to build the Estoque concept into a production model were reportedly shelved when the economy dropped off, but with a recovery in sight, Lambo may look to put the 4-door project back on track. Recently, rumors of an entry-level V8 model and even an SUV have also surfaced. Winkelman did not comment on either of those models.
GALLERY: Lamborghini Estoque