Lexus Soliciting Customer Feedback With Lexus Advisory Board

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Lexus Soliciting Customer Feedback With Lexus Advisory Board

Lexus is soliciting the advice of some 20,000 owners for opinions on product features, social media and demographic information. “This is a great way of listening to customers,” said Deborah Senior, Lexus corporate manager of marketing strategy and communications.

According to Senior, incentives like cash cards as a monthly draw prize helped draw in the substantial amount of responses, which will help shape future Lexus product. “We can use this information in combination with information from other resources to develop future plans. Everything from products to the customer’s relationship with the dealer to the ownership experience to how we communicate with them.”

Lexus is hoping to get a better idea of the wants and needs of its customer base as it battles Mercedes-Benz and BMW for supremacy in the luxury vehicle sales race. The primary challenge for the brand appears to be drawing in new customers while meeting the needs of its core buyers, who tend to be aging baby boomers.

[Source: Automotive News]

  • THOMAS ZARCONE

    I recieved e mail from Lexus Advisory this past Monday cerncerning the Navigation and part of the survery you asked if I knew that a free up date on the Nav system was advailable free of charge .Well I called my dealership Lexus of Freehold and they knew nothing of the sort they foward me to the main office of lexus 1800 255 3987 they thought i was crazy, so whats with this information?

  • Daniel Getchel

    Wishing I could turn off the sensors when I go to a fast food place via the drive thru.
    Obviously the sensors are going off she whole time I’m there.  Bummer.
    2012 Lexus RX350

  • http://profile.yahoo.com/UJ7Z6GZMIP7MFOUGIUOJ75TSFA sunset

    i was astonished to have a headlight replaced on a Lexus LS460 today. It was 605.48 in Naples, Fl.

    One went out so they needed to take the bumper out to replace the bulb!!!!
    I thought the company’s engineers were SMARTER THAN THAT!
    NOT HAPPY WITH THE IDEA OF SPENDING THAT KINDA PRICE TO REPLACE A HEADLIGHT!
    Knowing that one went out, i replace the other one knowing the charge of removing the bumper when the other goes out!!!! What a rackett.

    Have been a lexus customer for along time.  Rethinking my next car purchase!!!

    People need to give feedback on prices they charge for little things like light bulb!

    Maybe keeping a car pass the warranty it not a good idea. 

    VERY UNHAPPY LEXUS OWNER!

  • Russell

    The seat drivers side on my 300 h is uncomfortable hurts my leg after driving more than 20 min I have tried pads everything what can I do
    Russell
    Rrobi49617@cs.com

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