Home / Auto News / News article: Mazda Shinari Shows Brand's New Design Direction - AutoGuide.com News
 |  Aug 30 2010, 9:44 AM

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Mazda has just unveiled its new Shinari four-door sports coupe in Milan, Italy. The vehicle will set the design tone for all future Mazda models.

Recently Mazda announced it would move away from the Nagare design language that has inspired its recent smiley-face models. This new design language will be called Kodo – a Japanese word for soul of motion.

The new style was a collaborative effort between Mazda’s design studios in the U.S., Germany and Japan.

In addition to the exterior design of this car, Mazda also aims to make a big push in improving its interiors, which are already quite impressive. Derek Jenkins, design director for Mazda North America even commented that the Japanese automaker wants to compete with BMW and Audi in terms of interior quality.

Mazda has not said when we expect to see the new design language first used in a production model and gave not hints that this Shinari sports coupe would make it to production – although we can certainly hope.

Expect to see the Shinari debut on a larger scale at the Paris Auto Show in just a few weeks time.

GALLERY: Mazda Shinari

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[Source: Automotive News]

  • Chad

    Finally! Someone is leaving the cookie-cutter world of ugly cars we are currently stuck in.

  • Colum Wood

    Yea, but Mazda already has innovative designs. People just don’t seem to like them.