JUST PERFECT..ALTHOUGHT ,IDE NEVER BUY A SUBARU.. AS I ONLY BUY AMERICAN PRODUCTS WHEN I CAN, BUT THIS IS THE BEST AD ON T V BY A LONG SHOT ! I WATCH IT EVERY TIME I SEE IT. WHAT AN IDEA!

I have three daughters and it made me cry. This is one of the best commercials of all time. It doesnt insult my intelligence. I’m going to drive a Subaru the next time I go shopping.

Thanks Subaru for such a gem of a commercial.

Never owned a Subaru, but this one commercial would make me consider buying one. Great job.

I logged in on Subaru to comment on the best commercial I have ever seen and learned that I was not the only one that had this opinion. Great job. Some one at the agency deservises a raise.

Yes, this is – by far- the best car commercial ever! And, while I was at first offended by the comments about the “smokin’ hot” (and underaged) teenager driving for the first time, I have to admit that the sincerity and concern that Dad conveyed was downright sexy. A balding, aging and very hot, very sexy man. Now, go out and buy a Subaru, men, and attract a confidant, “smokin’ hot” real woman!

One of the most moving commercials I have seen in my adult life. My oldest daughter has been driving for a year now, and my youngest is roughly the same as the younger daughter in the commercial.

Brilliant job done by the advertising firm, especially now knowing that the family in the commercial is a true “family” and not a “made-up” one for the commercial. Subaru, you hit a home run with this one.

BTW, Mark, you’re an idiot.

The insane level of attractiveness of the actress playing the older version of the daughter blew any kind of information about the car completely out of my head. Completely.

Then again, we’re nulliparous, and I don’t drive, and actively dislike cars, so I can just sit back and enjoy the dopamine hit of this amazing-looking primate, primate that I am myself.

I’ve been watching tv since the beginning. This commercial is in the top 3 of ALL-TIME! The little girl will grow up to be our SEC. of DEFENSE I’m sure. In buying a new car….I will look at Subaru first. Good job.

As a viewer, it’s heartwarming.
As a parent, it’s validating.
But as a Registered Nurse whose seen too many kids come into the hospital as a result of careless driving, it’s brilliant.

“We knew this day was coming.”

Obvious that along with Dad’s concern [and, presumably, Mom's] for the girls’ safety is an understanding that it’s not JUST the car you buy, but the way you teach your children WHY you bought it: because accidents happen. Because people make mistakes. Because even with the best habits in the world, things come out of the blue. But with good habits, with good driving skills, with attention, a good car becomes the perfect car for the job.

Go Subaru. Well done.

Georgie is a doll and Lanna is beautiful. Their Dad should be very proud of them. I remember these moments with my children, Grandchildren, and pretty soon my Great Grandchildren. I stop whatever I’m doing to watch this commercial, Bravo!

I thought the commercial was a change of pace from the regular hollywood type commercial. As you can see by all the comments, it truly hits home. We should try to be as responsible as the dad in the commercial. Help us help our children and save them from themselves!!!!!!

Love the ad. My family has 3 Subaru’s. The ad makes sense, hits the target, and doesn’t stretch the truth. Like the way he discourages cell phone usage.

I am the mother of a 9 and 5 year old. When I see this commercial I cry every time. I see my 5 year old sitting in that seat and just lose it. Thank you for such a moving and beautiful commercial Subaru!

My cousin (who is emotionally like a daughter to me—-her mom adopted her as a single mom and I don’t have any kids of my own to be paternal toward) is the same age as Georgie. In the late afternoon after her first day of kindergarten I was sitting in my car in front of their house and she was sitting in my lap. She had her heel resting on the A/C dial, she had her sunglasses on, and she was holding my cell phone to her ear. A neighbor came out of her house to wheel her now empty trash can back to its non trash day resting place. This neighbor saw us and started laughing and asked me how the first day of kindergarten went. I pointed downward and said that she was pretending to call her teacher. The neighbor smiled and laughed and shook her head (her kids had all had the same wonderful kindergarten teacher). I later realized that my cousin was modeling her mother (who only actually does this when PARKED). The force she was putting on the A/C dial permanently bent the dial. Whenever I happen to look directly at the dial I chuckle and remember the day described above. I think this commercial is the best commercial ever for any product, and I say that after TRYING to look at the matter objectively. Perhaps this hints at why this is the best commercial — it is so universally human and so authentic (a man and his actual daughters) that it might be impossible to view without it tugging at one’s heart.

No matter how many times my husband and I of 31 years watch this, we love it and say so many times “daddy, okayyyy”. I told him my next car is definitely a Subaru. We have three children and two grandchildren (29, 26, 19) (4,1) and that commercial brings back so many memories. It’s so very sweet. I wish things were still that sweet and innocent. I guess they are!!!

Yes, it’s to confuse you so the commies can take over your brain – though I can’t see why they’d bother.