Porsche was the big winner for July 2010 sales, moving 75% more cars than in July 2009, with Hyundai/Kia, Jaguar/Land Rover and the Big Three all making solid gains. Japanese auto makers bore the brunt of the market, with Toyota and Honda losing a bit of market share, while Suzuki took the dubious title of “Biggest Loser” as sales fell by 43%.
GM sales were up 6 percent, with Chrysler logging a 5 percent gain. Ford sales were up 3 percent despite a strong product lineup including a new Mustang. Jaguar/Land Rover reported gains of 46 percent, while Hyundai/Kia and Subaru continued on a tear, logging gains of 20 and 10 percent respectively. Volkswagen was also up 17 percent, encouraging news as the company sets lofty targets for the U.S. and world markets.
Suzuki’s much-acclaimed Kizashi sedan wasn’t enough to stem a 43% percent drop in sales, a terrible omen for the misunderstood and maligned Japanese auto maker. Honda and Toyota also reported slumping sales, with the automakers losing 2 and 3 percent respectively. Nissan sales were up 15 percent but were helped along by unprecedented cash incentives.
[Source: Automotive News]