BMW‘s continued sales success and repeated declines at Lexus, the U.S. market’s luxury leader, have now put the German automaker ahead of its Japanese competitor for the third straight month. In August Lexus suffered yet another loss with sales down 15 percent compared to August of last year, totaling 19,465 units.During the same month, BMW managed to move 19,540 vehicles (up 1.6 percent) with strongest growth for the 1 Series and 7 Series.
Part of the blame lies with the bad press generated by the significant number of Toyota recalls, while the Lexus brand wasn’t without its own problems, issuing recalls for both the LS460 and GX460. Stale Lexus models are also to blame, with little in the way of new product, while both BMW and Mercedes continue to churn out new cars.
BMW has made it clear that it intends to become the number one luxury brand in the U.S. and is gaining ground on Lexus.
For the year, however, Lexus still remains in top spot with 145,490 units (and 11 percent increase), while Mercedes takes up second place with 139,867 units (up 18 percent) and BMW trailing just behind with 139,236 units – an increase of 7.8 percent.