BMW‘s international strategy has been interesting of late, with the M3 Tiger Edition in China, and the Performance Unlimited Edition X6 in Japan. Now those in The Land Down Under can enjoy their own limited edition BMW M3, dubbed the Pure Edition. Just 50 of them will be produced in coupe form, while the other 50 will be a sedan and if you’re Australian and interested, better get in line now.
Most of the enhancements are cosmetic, with the M3 receiving a set of 19-inch M double-spoke wheels finished in a glossy black. The hood air intake are also in a glossy black and the front kidney grilles, side gills and exhaust tips are finished in a dark chrome shade. Those interested are able to select from all of BMW’s standard E92 M3 colors including Alpine White, Silverstone, Space Grey and Melbourne Red – just to name a few.
Inside, the interior receives an Anthracite cloth and black leather combination while the headrests are refinished with black Novillo leather and embossed with the BMW’s M moniker.
We guess the most disappointing part about this limited edition is the ease of replicating the accessories put on it. No pricing was announced.
GALLERY: BMW M3 Pure Edition
BMW Group Australia today announced the introduction of a limited-edition BMW M3 Coupé and Sedan, designed specifically for the Australian market and aimed at the brand’s most sports-oriented driving enthusiasts.
The Pure Edition offers sporty enhancements to highlight the athletic appeal of this iconic sports car at an attractive price.
Highlights include 19″ M Double-spoke light alloy wheels finished exclusively in Black High-Gloss with 245/35 R19 tyres up front and 265/35 R 19 tyres at the rear, bonnet air intake in Black High-Gloss, BMW Individual kidney grille in Dark Chrome, BMW Individual side gills in Dark Chrome, and BMW Individual exhaust tips in Dark Chrome.
This special edition is offered in Alpine White and Black, however customers can also select from a multitude of metallic colours as cost options, including Le Mans Blue, Silverstone, Space Grey, Melbourne Red, Jerez Black, Mineral White and Interlagos Blue.
Standard upholstery is a unique and distinctive Anthracite cloth with Black leather combination to extend the sporting theme into the interior of the vehicles. Headrests are crafted from black Novillo leather and are embossed with the BMW M symbol.
The M3 Sedan and M3 Coupé Pure Edition with manual transmission are available to order in the limited production run of 50 units each. The first customer deliveries are expected early in 2011.
The BMW M3 features a 309 kW V8 engine.
Peak torque is 400 Nm. The BMW M3 Coupé sprints to 100 km/h in 4.8 sec (4.9 sec for the Sedan), while fuel consumption for both models in the EU test cycle is 12.4 litres/100 km.
All M3s, including the Pure Edition, feature the signature variable M differential lock – with up to 100 per cent locking action with fully variable action whenever required – which provides perfect traction for the rear wheels.
Brake Energy Regeneration as well as Automatic Start / Stop function are also standard across the entire M3 range, as well as high-performance ventilated and perforated compound disk brakes.
Like other M3 Coupés, the Pure Edition also features a lightweight carbon-fibre roof.