Home / Auto News / News article: BMW To Re-Name 6-Series As 5-Series Coupe? - AutoGuide.com News
 |  Sep 16 2010, 3:46 PM

Reports say that BMW is looking to re-brand the 6-Series lineup as the 5-Series Coupe and Convertible, to better align themselves with the Mercedes-Benz E-Class range.

The E-Class Coupe and Convertible were once known as the CLK, but Mercedes decided bring them under the E-Class lineup. Having already built up significant brand equity in the 6-Series nameplate, the 6-Series would become the nameplate for the BMW Gran Coupe, positioned against the Mercedes-Benz CLS and Audi A7.

[Source: Mibz]