Cadillac has announced sponsorship of a new documentary on the Chinese Communist party that has been described by some as “propaganda.” The film, titled “The Birth of the Party” was created to celebrate 90 years of the Chinese Communist Party, with the sponsorship by the American luxury brand being announced on its Shanghai website.
And as shocking as this all might seem, it’s even more alarming considering Cadillac is part of General Motors – which, if you need reminding, is owned by the U.S. government.
Cadillac is using the sponsorship agreement to help promote a long wheelbase version of the STS luxury sedan, which is sold in China as the SLS.
While it may help Cadillac sell more luxury sedan overseas, will this association with an oppressive dictatorship hurt the brand at home? You tell us.