Chyrsler Dealers Meet For First Time In 3 Years, Fiat Dealers To Launch By February

Chyrsler Dealers Meet For First Time In 3 Years, Fiat Dealers To Launch By February
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Chrysler‘s first dealer meeting in years will kick off today in Orlando as the company shows off 15 new or improved products slated to roll out within four years.

The onslaught comes as Chrysler went through an unprecedented period of product development grinding to a halt, as the company’s lack of cash meant that resources were almost non-existent. Among the products dealers will see are the new Chrysler 300 and Dodge Charger, the Dodge Durango and a revised Jeep lineup.

In addition to the new domestic product, Chrysler is also planning on having a Fiat sales network implemented by February of 2011 Dealers must submit a detailed proposal, and franchisees will be handy picked based on the strength of their proposal, and the sales potential for a small, imported car.

[Source: Detroit News and Bloomberg]