Ford Cutting 10% Of Dealer Network

Ford Cutting 10% Of Dealer Network

Ford is looking to cut another 300 dealers as part of an effort to increase profitability. The move comes as part of a move to wind down its Mercury brand, and consolidate its sales network amid decreased demand for cars.

“The dealers are full partners in every decision the company makes,” said Jim Farley, Ford’s group vice president for global marketing, sales and service. “When you are trying to consolidate your network from 6,000 down to 3,000, the dealers are on your side, and they will help you participate in the consolidation.”

The elimination of Mercury will also put pressure on Lincoln dealers, as the two are often paired with one another. It’s unlikely that standalone Lincoln stores would be profitable enough to survive, leading many to expect their demise.

[Source: egmCarTech]


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