Ford has launched an iPad app focused (no pun intended) on the 2011 Fiesta subcompact. The app is intended to act as a brochure for the car, as a way of taking advantage of the multimedia features of Apple’s tablet computer.
With manufacturers increasingly going to electronic brochures, the iPad app is a novel way to promote your new vehicle – although we will always love the tactile elements of a paper brochure, and would be a little upset if they went the way of the dodo. But for Fiesta buyers, most of whom have lived their entire lives with digital devices, the iPad app is likely going to appeal to their target demographic.
Hit the jump to read the official press release
FORD DEBUTS FIESTA APP ON THE APP STORE; INTERACTIVE SALES BROCHURE BRINGS FIESTA TO LIFE
• New Ford Fiesta is adding an app for the Apple iPad to its list of technology offerings, providing users with interactive product information, photos, videos and available custom offerings
• Fiesta is the first Ford vehicle to use an app to deliver a one-of-a-kind interactive brochure experience
• The now available Fiesta App for iPad offers an interactive perspective on the vehicle’s 15 class-exclusive features, 40 mpg story, connectivity and accessories
DEARBORN, Mich., Sept. 17, 2010 – Fiesta fans have something to cheer about with the debut of a new interactive sales brochure that brings the features and attributes of Ford’s widely acclaimed new small car to iPad. In launching the Fiesta App in the App store, Ford is reaching out to customers in a brand-new and interactive way.
With more than 3 million Apple iPads sold, this is the perfect opportunity for Ford to reach out to customers, by creating an interactive sales brochure that provides a depth of information not found in a typical dealer brochure.
“Fiesta target consumers are heavily digitally inclined and often lead the way with new technology adoption. The Fiesta App gives these customers the information they want, in a format they expect,” said Thomais Zaremba, Ford car marketing communications manager. “It’s another way for us to reach out to customers in the digital and social media space.”
Interactive information at your fingertips
The Fiesta App gives customers interested in a Fiesta a rich experience with Ford’s newest small car, providing a depth of information that couldn’t be achieved in a typical sales brochure.
“It’s done in a simple way that iPad users are accustomed to. It’s very interactive, yet very educational at the same time,” said Zaremba. “It connects with Fiesta target customers in a way they appreciate.”
App users will be able to check out all of Fiesta’s 15 class-exclusive features, including keyless entry and available push-button start. The screen lets viewers scroll down to each of the features, where a description and short video then shows how the technology works.
One screen also details all of the available tattoos and graphics, with viewers able to scroll through to see the choices for themselves. The app also describes how the Ford Fiesta with the six-speed PowerShift automatic transmission achieves an EPA rating of 40 mpg highway, delivering class-leading fuel economy.
Additional Fiesta App information includes:
Quality: Informs app users about how Fiesta achieved quality through strength and quietness
Safety: Details how Fiesta features seven standard airbags, including a new driver’s knee airbag specifically developed to help reduce injuries in frontal collisions
Connectivity: Includes information on how the latest version of Ford SYNC® with turn-by-turn navigation, a standard audio input jack and an available audio upgrade will keep Fiesta drivers connected
Available accessories: Lets viewers see how they can personalize their Fiesta, with accessories like an illuminated gear indicator shift knob, rear spoiler, even a kayak carrier to haul outdoor gear
Standard and available features: Details the number of standard and available features that increase convenience and add connectivity on Fiesta
Colors: Shows off the choice of nine vivid new colors, from Bright Magenta to Lime Squeeze to Blue Flame
The Fiesta App is available for free in the App Store for iPad or at www.iTunes.com/AppStore/.