Helicopter Crashes During Audi Pikes Peak Commercial Shoot (UPDATE)

Helicopter Crashes During Audi Pikes Peak Commercial Shoot (UPDATE)

UPDATE: Audi’s official statement below

Jalopnik is reporting that an Audi commercial shoot at Pikes Peak took a tragic turn after a helicopter crashed during filming. Reports say that the pilot is in critical condition with the other three passengers injured as well.

The commercial apparently involved the autonomous TTS, with the helicopter filming the driverless car as it made its way up Pikes Peak. We’ll have more on the story as information becomes available. Our thoughts are with the victims and their families.

[Source: Jalopnik]

HERNDON, Va., Sep 17, 2010 – Audi is saddened by the helicopter incident that took place this morning near the summit of Pikes Peak. Today’s film crew was shooting a test run of the “Autonomous Audi TTS Pikes Peak,” a joint program involving Audi, the Electronic Research Laboratory in Palo Alto, California, and Stanford University. The goal of the project involves ascending Pikes Peak autonomously without a driver behind the wheel to demonstrate the capabilities of advanced driver assistance systems and GPS. The car was not involved in the incident.

Further information on the helicopter incident will be released by the National Transportation Safety Board and local law enforcement officials. All research activities on Pikes Peak have been suspended. The research project will continue at a later date.

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