Oprah to Give Away Chevy Traverse Crossovers to Kick-Off Final Season

Oprah to Give Away Chevy Traverse Crossovers to Kick-Off Final Season

Back in 2004 Oprah made headlines when she gave away $7 million worth of Pontiac G6 models to her studio audience and reports suggest she’s about to do it all over again. According to GMInsideNews, Oprah and Genera Motors are planning to give away an unknown number of Chevrolet Traverse crossovers during the first week of the television icon’s 25th and final season.

It’s not known how many of the crossovers will be awarded, but knowing Oprah’s past extravagant giveaways as well as her promises of a blowout final season we expect no less than the Pontiac stunt. The give-away could happen as early as today, when the final Oprah season kicks off with special guest John Travolta.

The stunt is believed to be the start of a new marketing campaign by GM to help promote the Traverse just as Ford is trying to build hype for its all-new Explorer.

[Source: GMI]

***UPDATE*** According to GMI, Oprah isn’t giving away any Traverses (too bad). The vehicles spotted were actually used to transport guests to and from the show ***UPDATE***

Get the full story at Oprah.com

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