Porsche Design Releases $1,000,000 Advent Calendar

Porsche Design Releases $1,000,000 Advent Calendar

Got a million dollars lying around? Are you a complete Porsche Design product fanatic? If so you might want to turn your attention to Porsche Design’s Advent Calendar. Measuring in at almost 6 feet tall, the calendar is a luxurious-looking showpiece constructed of brushed aluminum with double-coat finish surfaces. And if you’re still wondering why this piece is priced at a spendy $1,000,000, the calendar reveals a special treat each day until December 24th.

Some of these treats include Porsche Design’s P’6910 timepiece, an individually customizable Porsche Design kitchen and a motor yacht. Obviously the kitchen and the yacht aren’t enclosed in the actual calendar, but the rest of the toys are. You can look forward to a new surprise each day which can vary from 18 carat gold sunglasses, writing tools, cufflinks and even a pair of premium running shoes.

For those that have walked into a Porsche Design retail store, you’ll know just how unique and luxurious their goods are. If you’re a collector and really want to complete your collection, you better act quick. Porsche Design will only be releasing five of these calendars; and even with the exorbitant price tag, we’re guessing the product you get with it is well worth the investment.

GALLERY: Porsche Design Calendar

porsche_calendar_1.jpg porsche_calendar_3.jpg porsche_calendar_4.jpg porsche_calendar_5.jpg

Official press release available after the break.


This year Porsche Design rings in an especially sumptuous Christmas season with its fabulous Advent calendar. This brilliant showpiece – which stands approximately 1.75 meters high and is made of brushed aluminum with double-coat finish surfaces – reveals, each day up to December 24, a new surprise from the world of Porsche Design. The exclusive Advent calendar, worth one million US dollars, is limited to one piece per continent.

Amongst numerous compositions from the Porsche Design product portfolio the Advent calendar, which must be the most exclusive in the world, conceals three special highlights: a Porsche Design P´6910 Indicator in rosé gold, an individually customizable Porsche Design kitchen P´7340 and a motor yacht, eight and a half meters long, designed by the Porsche Design Studio in Zell am See (Austria).

As the first chronograph worldwide having a mechanical-digital stopwatch display, the P´6910 Indicator is equipped with one of the most complex serially-produced wristwatch movements in the world. For the first time, the chronograph functions have been combined with a genuinely mechanical jumping digital display. The stopwatch function records hours, minutes and seconds up to a total time of 9 hours and 59 minutes. For this purpose the Swiss watchmaker Eterna who, as licensee of Porsche Design, is responsible for the production and sales of Porsche Design watches, conceived and built the 6036 movement. The chronograph, which consists of approximately 800 individual components, impresses by its perfect synthesis of innovative technology and precise craftsmanship.

The Porsche Design Kitchen P´7340 combines aluminium, wood and glass in a style that is uncompromisingly functional, purist yet sophisticated. Its innovative frame construction enables this luxury kitchen to be individually customised. A modular system is created in which free surfaces are intentionally included, imparting a technical flair. One special highlight is the handle-less cupboards which, thanks to a precision system, open at a light touch, as if of their own accord, and close again with a gentle push. As well as multifunctional light systems, the kitchen is equipped with a high tech audio-video system.

The fascination of the Motor Yacht RFF28 lies in its unique combination of elegance and performance. It sets new standards both by its functional, modern design and by its manoeuvrability, stability and horsepower. The Yacht, which is just under eight and a half metres in length and more than two and a half metres wide, has a 525 HP Mercury engine and reaches top speeds of up to 148 km/h. The cockpit interior, featuring a custom-made teak sole and adjustable, ergonomically upholstered sporting bucket seats, contributes to a luxurious on-board experience. The RFF28 is a symbiosis of power, technical sophistication and elegant detail solutions crafted with solid perfection.

Behind the calendar’s 24 windows, accentuated by light bars, many other highlights by Porsche Design lie hidden: these include sunglasses made of 18 carat yellow gold, fine writing tools, timeless cufflinks and the premium running shoe Bounce:S², which has won several design awards. The exclusive Advent calendar also includes a limited edition leather blouson made from hand-woven lambskin nappa, as well as a travel assortment from the French Classic luggage series – that combines timeless design with the finest cowhide featuring a classic, accentuated surface structure. Some of the products and compositions are represented symbolically on aluminium plates, giving the Advent calendar a most distinctive style.

The price of the exclusive Porsche Design Advent calendar is one million US dollars, not including country-specific value added tax. The calendars, strictly limited to five in number, are available on request via the worldwide Porsche Design Stores.

Porsche Design is a luxury brand with a particular focus on technically inspired products. The Porsche Design brand was established in 1972 by Professor Ferdinand Alexander Porsche. The products stand for functional, timeless and purist design, characterised by their technical innovation. The product portfolio includes watches, sunglasses, luggage, a sports and fashion collection as well as electronic products and a men’s fragrance line. All the products under the brand are created at the Porsche Design Studio in Zell am See (Austria) and are worldwide in the company’s own stores, franchise stores, shops-in-shops, high end department stores and exclusive specialist retailers.