Hyundai‘s first entry into the ultra-premium sector, the 2011 Equus, will start at $58,000 in Signature trim. For an extra $6,500, buyers can upgrade to the Equus Ultimate, which is equipped fairly differently from the Signature.
The Ultimate package features a four-seater arrangement, similar to a Maybach, with reclining seats, as well as a massage function and leg support for the passenger side seat, a cooling system and an entertainment screen. Also available is a refrigerator, power headrests and vanity mirrors – all of which are for the rear seat area, which should give you a clue as to what the Equus Ultimate is really meant for.
All Equus owners will get an Apple iPad with a pre-loaded owners manual, as well as a pick-up and drop-off service for service appointments, where a dealership employee will collect and return your Equus and loan you a Genesis free of charge while your vehicle is being serviced.
Hit the jump for the official press release
Hyundai Announces Pricing for the All-New Equus
Includes Complimentary Valet Service and Maintenance for 5 Years, 60,000 Miles
FOUNTAIN VALLEY, Calif., Oct. 19 /PRNewswire/ — Hyundai Motor America has announced pricing for the all-new Equus luxury sedan. The lavishly contented Equus Signature will be priced at $58,000 and the top-of-the-line Equus Ultimate at $64,500. Hyundai Equus brings a fresh approach to product innovation and the ownership experience in this price segment.
Every Equus comes standard with “At Your Service,” Hyundai’s revolutionary approach to the luxury ownership experience that provides complimentary valet service and covers all maintenance needs for 5 years or 60,000 miles. With “At Your Service,” Hyundai Equus owners enjoy no-charge maintenance, including complimentary oil and filter changes, brake pads and rotors, wiper blades, and battery. Valet pickup and drop-off is provided for all warranty, maintenance and service repairs, and a Genesis or Equus replacement vehicle is provided while the owner’s car is at the dealership.
The Equus retail and ownership experience includes other innovative and time-saving premium services such as:
“Your Time, Your Place,” the industry’s first at-home vehicle demonstration program Equus Champion (product expert) at each authorized Equus dealer Apple iPad with interactive owner’s manual capability Equus Customer Connect Center hotline (phone and e-mail) for VIP customer service
“We’re confident that smart luxury buyers will discover that Equus competes well with similar flagship products from Mercedes-Benz, BMW, Audi and Lexus,” said John Krafcik, Hyundai Motor America president and CEO. “But the traditional luxury brands simply can’t compete with the unique retail and ownership experience we’ll be providing for the Equus owner, including “Your Time, Your Place,” the industry’s first at-home vehicle demonstration program; the “At Your Service” program, which provides complimentary valet at-home pickup and no-charge maintenance for five years or 60,000 miles; and the industry’s first iPad-based interactive owner’s manual.”
Equus arrives at select Hyundai dealerships in December. Hyundai expects the premium luxury market to total close to 45,000 units this year.
2011 EQUUS Manufacturer’s Suggested Retail Pricing Model Equus Signature MSRP $58,000
Model Equus Ultimate MSRP $64,500
$900 freight charge not included
“At Your Service” Summary
Valet service – The dealership will pickup and deliver the owner’s Equus for maintenance, replacement of wear items or warranty work Replacement vehicle – If alternative transportation is needed while service is being performed, the dealer will provide a Genesis or Equus at no cost Maintenance – Covers all factory maintenance for the first five years or 60,000 miles, whichever comes first Wear items – Covers brake pads, brakes discs, wiper blades and battery
EQUUS SIGNATURE KEY STANDARD FEATURES
4.6L DOHC Tau V8 engine Six-speed automatic transmission with SHIFTRONIC® Electro-Hydraulic Power Steering (EHPS) Electronically controlled air suspension with Continuous Damping Control (CDC) 19-inch chrome alloy wheels with P245/45R19 (front) / P275/40R19 (rear) tires Four-wheel disc brakes with Anti-lock Braking System (ABS) and EBD Electronic Stability Control (ESC) with TCS and Brake Assist Vehicle Stability Management (VSM) system with pre-collision warning Nine airbags: advanced dual front airbags, front and rear seat-mounted side-impact airbags, driver knee airbag, and roof-mounted side-curtain airbags Electronic active front head restraints with power controls Electronic seatbelt pretensioners Tire Pressure Monitoring System (TPMS) Lane Departure Warning System (LDWS) Smart Cruise Control High Intensity Discharge (HID) headlights with LED turn signal indicators Adaptive Front Lighting System (AFLS) with auto-leveling Fog lights and automatic headlights Front and rear parking assistance system with rearview camera Dual power-folding heated auto-dimming side mirrors with turn signal indicators and approach lamps Dual asymmetrical exhaust tips integrated with rear bumper Proximity key entry with push-button start Illuminated scuff plates, inside door handles and door armrest Premium leather seating surfaces and Alcantara® suede headliner 12-way power driver seat plus lumbar adjustment and 10-way power front passenger seat Driver seat massage system Heated and cooled front seats Heated, wood-trimmed and leather-wrapped steering wheel Power tilt-and-telescopic steering wheel Integrated Memory System (IMS) for driver-side seat, mirror and steering wheel Leather-wrapped dash and real wood interior trim Electroluminescent cluster (Supervision) with 3.5-inch TFT LCD screen Electronic parking brake with automatic vehicle hold Power windows with auto-down/up Navigation system with DIS and multimedia controller Apple iPad interactive owner’s manual 608-watt Lexicon 7.1 Discrete surround-sound audio system with 17 speakers iPod/USB and MP3 auxiliary input jacks and iPod connection cable XM® Satellite Radio & NavTraffic® with trial subscription Bluetooth® hands-free phone system Dual automatic temperature control with air quality system Windshield-wiper deicer, rain-sensing wipers and auto-defogging windshield with humidity sensor Electrochromic auto-dimming inside rearview mirror with HomeLink® and compass Acoustic laminated windshield, front and rear side windows Power tilt-and-slide glass sunroof 60/40 power reclining and heated rear seats Power rear sunshade and rear side-window sunshades Luggage net Premium-grade floor mats Premium-grade trunk cargo mat First-aid kit (PIO)
EQUUS ULTIMATE ADDS ULTRA-LUXURY FEATURES
Equus Ultimate adds or replaces:
50/50 split rear seats (four-passenger seating) with reclining function First-class passenger-side rear seat: leg support and massage system Cooled rear seats Rear-seat entertainment system with eight-inch monitor Thermoelectric rear center console refrigerator Rear-seat power up/down head restraints with manual tilt Rear-seat illuminated vanity mirrors Forward-view cornering camera Power trunk lid