All 100 Neiman Marcus Chevy Camaro Convertibles Sell Out in 3 Minutes

All 100 Neiman Marcus Chevy Camaro Convertibles Sell Out in 3 Minutes

The Camaro is a hit. Need proof? Apart from the already impressive sales numbers for the standard V6 and SS models, Chevy found 100 buyers for all of its Neiman Marcus Edition Camaro Convertibles, with the extravagantly priced ($75,000) muscle cars selling out in just 3 minutes.

With some simple yet shocking math, that’s a total of 7.5 million in Camaros. (Whoever thought up this marketing plan is getting a big bonus for 2010).

The 100 Neiman Marcus Camaro Convertibles get a Deep Bordeaux paint job and upgraded leather interior, while power comes from the 6.2-liter V8.

Official release after the jump:


DETROIT – In just three minutes earlier today, customers claimed all 100 of the special edition 2011 Chevrolet Camaro Convertibles prepared exclusively for the annual Neiman Marcus Christmas Book. These new owners claimed their Neiman Marcus Edition cars via a special telephone reservation process, a few hours after the car appeared on NBC’s Today Show.

Only 100 special edition convertibles will be built, each offering luxury appointments inspired by Neiman Marcus combined with the legendary performance of the Camaro SS. The new owners will take delivery of their special edition cars in the spring of 2011, shortly after the new 2011 Chevrolet Camaro arrives in dealerships.

The Neiman Marcus Edition is defined by its exclusive Deep Bordeaux exterior color, accented by subtle, “ghosted” rally stripes. The exterior color is complimented by a matching fabric top and windshield frame finished in matte silver, both also exclusive to the Neiman Marcus edition.

The Neiman Marcus Camaro Convertible has a retail price of $75,000. For more information on the Neiman Marcus Christmas Book, please visit:

All Neiman Marcus Edition Camaro Convertibles will be SS models with a 6.2-liter, V-8 engine. The 100 future owners who made reservations today chose between the 6-speed manual or 6-speed automatic transmission.