Citroen is going to enter the large luxury car market with a production version of the Metropolis concept car. The Metropolis will likely be badged as a DS9, and be positioned as a flagship to the company’s DS range, which currently markets a line of premium hatchbacks in Europe.
The Metropolis is unique in that its design and packaging will likely be dictated by the Chinese market and its unique demands. While the Metropolis show car was powered by a hybrid drivetrain, the Chinese market may not get this due to intellectual property issues. Citroen’s previous luxury car efforts have floundered against offerings from German car makers, but Citroen is hoping that their new styling direction and “made in China” design process will attract customers will make it a success.
[Source: Automotive News]