Industry trade publication Advertising Age has named Ford it’s 2010 Marketer Of The Year, a prestigious honor that was previously won by companies like Apple, Nintendo and JetBlue.
Ford was recognized for its innovative marketing campaigns, such as the Fiesta Movement program, which leveraged social networks and word-of-mouth advertising, as well as its new commercials with pitchman Mike Rowe, a Discovery channel television host. While the article credits many members of the Ford team, Jim Farley, Ford’s VP for Global Marketing Sales and Service, was singled out for the spotlight.
Ford joins Hyundai, Volkswagen and Toyota as recent auto industry winners of the Marketer of the Year award.
[Source: Advertising Age]