Home / Auto News / News article: Formula Drift Going 3D With DIRECTV - AutoGuide.com News
 |  Oct 07 2010, 11:33 AM

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Think the 3D craze is just a fad and going away silently into the night? Think again. As skeptical as we were with the whole Avatar movie craze in 3D, seeing was believing. How technology has changed over the years has seriously impacted how we enjoy our entertainment at home. With more and more sports broadcasts going towards 3D, it’s no surprise the brilliant minds over at Formula Drift have teamed up with DIRECTV to bring the first ever 3D drifting broadcast to households nationwide.

The footage will be filmed at this weekend’s season finale at Irwindale Speedway and DIRECTV couldn’t have picked a better venue. With its high speed banks and insane clipping points, Irwindale Speedway is also officially known as the “House of Drift” and will truly let viewers get a great idea of what drifting is all about. For those who have witnessed drifting at a live event, the excitement level is intense. And perhaps drifting in 3D will come as close as we can get to the excitement from our households.

Formula Drift claims that it’ll be aired before the end of the year on DIRECTV’s 3D channel, n3D. Perhaps it’ll be a sign of things to come for 2011?

PRESS RELEASE

Formula DRIFT and DIRECTV Team Up to Produce the World’s First Drifting Event in 3D

Long Beach, Calif. – Oct. 5, 2010 – Drift fans will want to buckle up for the DIRECTV broadcast of the world’s first drifting event in 3D. Produced by Formula DRIFT and DIRECTV, the program will focus on a series of battles from Formula DRIFT’s “Round 7, Title Fight” and will be aired exclusively on DIRECTV’s 3D channel, n3D, Powered by Panasonic, later this year.

“Formula DRIFT has always been on the forefront of technology,” said Ryan Sage, vice-president and co-founder of Formula DRIFT. “We were the first drifting series to provide HD television programming, live streaming event content via the DriftStream, and now we are adding 3D technology for our tech savvy audience.”

“3D is the perfect way to showcase what a Formula DRIFT event is all about,” said Jim Liaw, president and co-founder of Formula DRIFT. “Drifting is a very visual motorsport with high-horsepower vehicles sliding sideways with precision, often inches from the wall and each other in dramatic fashion. 3D technology will capture all of the action and excitement and bring it directly into the living rooms of the fans.”

“DIRECTV customers may need bucket seats and a good harness when they sit down to watch the Formula DRIFT event in 3D, because it will be an exhilarating viewing experience,” said Chris Long, senior vice president, Entertainment, DIRECTV. “The drifting race event is a great opportunity to engage viewers with our exclusive n3D channel and show them why we’re so committed to 3D TV, and whet their appetite for more.”

DIRECTV’s