Honda To Unveil Plug-In Hybrid, EV Concept At Los Angeles Auto Show

Honda To Unveil Plug-In Hybrid, EV Concept At Los Angeles Auto Show

Despite pioneering the technology behind hydrogen fuel cells, Honda is lagging far behind arch-rival Toyota in the hybrid and electric vehicle segment.

With the Toyota commanding over 70% of hybrid market share, and Honda’s Civic, Accord and Insight hybrid models all falling flat, the big H must do something quickly to avoid losing the segment for good. At the Los Angeles Auto Show, the company hopes to regain their foothold by introducing both a plug-in hybrid and an electric vehicle concept.

No further details have been announced, but with Honda’s CR-Z meeting or exceeding sales targets (against the predictions of many), the future looks bright for Honda.

AutoGuide’s coverage of the 2010 LA Auto Show starts November 17th. Until then, see our complete LA Auto Show Preview here.

[Source: Honda]

Honda’s All-New Electric Vehicle Concept To Debut at Los Angeles Auto Show

Plug-in hybrid platform to also be revealed

LOS ANGELES (October 27, 2010) –- An all-new Honda electric vehicle concept will make its world debut on Wednesday, November 17, at the 2010 Los Angeles Auto Show. Honda will also reveal a plug-in hybrid platform that showcases the next-generation of Honda hybrid technology.

Both the electric vehicle concept and the plug-in hybrid platform, along with the FCX Clarity fuel cell electric vehicle, demonstrate the company’s vision for the future of personal mobility and its continued commitment to developing advanced environmental technologies.

Honda Motor Co., Ltd. President and CEO Takanobu Ito will attend the press conference, marking the first time Honda’s global Honda CEO has introduced a worldwide vehicle debut during the Los Angeles Auto Show press days.

Details on the electric vehicle concept will be announced on November 17, 2010 at the Los Angeles Auto Show in the Honda booth.