Jaguar Land Rover has announced an ambitious series of plans, including an $8 billion investment in product, including a rival to the BMW 3-Series, a successor to the E-Type, an XF station wagon and a replacement for the Land Rover Defender.
Details were vague regarding the 3-Series rival, aside from that it would be a “niche product” that would “offer something different” that would set it apart from rivals. Jaguar’s E-Type revival is much further along the product pipeline, which should act as a halo for the brand.
Land Rover is also planning a Range Rover model to fit between the Evoq and Sport, as well as a replacement for the Defender. While the Defender is a low-volume, low profit vehicle, it is considered an iconic vehicle with deep roots in British culture.
As part of the product onslaught, Land Rover will keep one of their Birmingham plants open rather than shutter it.
[Source: Inside Line]