The marketing power of AMC’s Mad Men knows no bounds. With Mercedez-Benz recently signing the show’s star Jon Hamm (aka Don Draper) to be the voice behind their brand, Lincoln has now brought on another of the 1960s-era Madison Avenue stars, and one of it’s most dynamic personalities, John Slattery (aka Roger Sterling).
Promoting Lincoln’s new “Smarter than Luxury” campaign, Slattery will help infuse some of Lincoln’s old-world charm into the modern rebranding of the Ford luxury line.
The new campaign will focus on the 2011 MKX and MKZ Hybrid and actually features Slattery himself (not just his voice).
Better yet, these ads should help Lincoln take the fight to Lexus. Because if you’re a Mad Men fan you’ll know that Roger Sterling values relationships, but he hates the Japanese.
Check out the video after the jump:
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