Mazda CEO Plans To Double Sales, Move Upmarket In The United States

Mazda CEO Plans To Double Sales, Move Upmarket In The United States
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Mazda‘s CEO is hoping to double American sales to 400,000 units within the next 5 years, thanks to new fuel-saving technology known as SkyActiv, as well as a push upmarket.

The new SkyActiv gasoline and diesel engines, as well as weight saving technology, will help Mazda position their cars at a more premium price point. Mazda’s ambitious target of doing this by 2015 will seem impossible to a number of observers, but Mazda CEO Takashi Yamanouchi is betting on a newly resurgant market to carry them to their target.

“The reason is that by 2015, when the industry returns to around 17 million, if you look at the segmentation of the recovery, small passenger cars and crossovers will be driving the rebound,” Yamanouchi said.

[Source: Automotive News]