Mazda Heading Up-Market in a Bid to Double Sales Volume

Mazda Heading Up-Market in a Bid to Double Sales Volume

Mazda execs are forecasting a bright future for the brand that will see sales volumes double by 2015.

The plan to achieve this goal is multifaceted and includes much more than impressive new designs – as previewed in the Shinari concept (above). Mazda will also look to take the brand up-market with higher-grade materials and design. Currently Mazda interiors are already some of the best in the segments it competes in.

Mazda will also put the focus on its SkyActiv technologies including new vehicle platforms, new engines and new transmissions. The first use of these technologies will be in the Mazda2, which the automaker says will help deliver 70-mpg – the highest of any non-electrified vehicle.

Company CEO Takashi Yamanouchi says most of the automaker’s vehicles will use these technologies, and that in addition to a return to a pre-recessions auto market Mazda is poised to grow considerably over the next few years.

[Source: Automotive News via Autoblog]


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