Home / Auto News / News article: Nissan Juke Ads Straddle The Line Between Fantasy And Reality (Video Inside) - AutoGuide.com News
 |  Oct 07 2010, 2:43 PM

Nissan has a tradition of entertaining television ads that put a smile on your face, and their new Juke has a couple of comercials that continue that tradition.

The first is a Walter Mitty-esque spot where an ordinary office worker turns into a dashing mercenary of menial tasks thanks to his Juke, and the confidence it brings him. The second spot is a kind of futuristic fable where the new Juke challenges the authority of a monolith/robot known as “The Dread”. This one’s a little out there, but we have to admire Nissan’s creative team for not patronizing their target buyers, who according to demographic data, are more interest in playing Xbox than anything else.

Hit the jump to see the official press release

[Source: Nissan]

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