Rick Ross Takes Product Placement To Next Level With “Aston Martin Music”

Rick Ross Takes Product Placement To Next Level With “Aston Martin Music”
Share this Article

Hip-hop has picked up where Rock & Roll left off as America’s favorite music genre, and the automobile has assumed its rightful place within the culture, in the same way that it did during the heyday of The Beach Boys and other acts of the 1960’s.

If you think about it, rap music’s influence on the automobile is even more profound than rock. Where would Cadillac be today if it weren’t for the Escalade’s appearance in every single rap video? Rappers are taste makers, and while they certainly know what they like (how else do you explain donks), the newest single from Rick Ross and Drake, titled Aston Martin Music, seems a bit more contrived than the average overwrought music video.

The video shows Rick Ross smoking marijuana, letting his girlfriend take the rap for serious drug charges and relaxing in the beach with R&B singer Drake, a couple Aston Martins, and some female companions. We’re not sure if Aston Martin sanctioned the use of their cars or not, but Bugatti promised that no rappers would ever get their hands on a Veyron, and one of the worst MC’s in the game managed to get a brand new example.

[Source: Youtube]

Get the Flash Player to see this player.